"BIZNES meble.pl" international 1/2018

industry X analysis 58 BIZNES meble.pl [ international edition 1/2018 T he original survey was prepared for the pur- pose of the given re- port that was further conveyed on a repre- sentative sample of 1,019 adult inhabitants of Poland. The survey was made in the first week of Sep- tember of 2017 on the way of computer- -assisted telephone interview (CATI). Each representative is identified as a per- son representing one household. The selection was random and met the age and gender requirements. The methodo- logy of the study is the same as the one conducted last year, so the results can be compared with the results from previous years. Among all survey of respondents, 27% declared furniture purchases in the first eight months of 2017, and fur- ther 13% said they had purchased small complementary furniture. It means that almost 40% of surveyed households have already purchased furniture. One has to add further 12% of respondents declar- ing their willingness to buy furniture by the end of 2017. TYPES OF PURCHASED FURNITURE The most frequently declared by the respondents in this years edition of the report were purchases of upholstered lounge furniture (in 2016 it was kitchen furniture). Purchase of that kind furniture declared more than 27% of respondents. The next one most popular type is furni- ture for living room, dining room and of- fice – 20.9%. Not very much less – 19.7% – is for the purchases of bedroom furni- ture. One in six (16.4%) declared pur- chase of kitchen furniture. The number of people declaring the purchase of youth and children furniture has increased slightly compared to 2016 (9.1%). Built- in and hall furniture was bought by 3.6% and last 3% of respondents declared that they bought other furniture than those listed above. Looking at the report on furniture purchase in terms of the age groups, you may notice that with the age of the re- spondents the tendency to buy kitchen furniture and upholstered furniture is growing. Similar conclusions were drawn in the previous study. Similarly to the previous edition among people under 25 years of age, the demand for furniture for living room, dining room and office (40%) is noticeably higher than in other age groups. Also this age group bought youth and children furniture more often. In further age groups there is de- creasing tendency in purchase of that type of furniture. People aged 26-35 bought mostly upholstered furniture – 34%, how- ever, that type of furniture was most popu- lar in the group of respondents aged 66 and over – 36%. Bedroom furniture gained the attention of people aged 46-55 – 27% of respondents. Comparing the size of the household and the purchase of individual types of furniture, the demand for upholstered furniture remains ant the similar level A living space is a space in which various areas of human life (work, rest, intimacy, family, consumption, religion, etc.) come together, and the transition from one to the other is immediate. No wonder that buying furniture is a complex and multidimensional process. This year edition of the report ‘Furniture – Shopping habits of Polish customers’, the extensive sections of which we publish below, is another step to understanding the phenomenon of home. Furniture –bShopping habits of Polish customers less than 2,000 PLN 20% 2,001-5,000 PLN 44% 5,001-10,000 PLN 25% 10,001-15,000 PLN 7% more than 15,001 PLN 4% 0 10 20 30 40 50 60 70 80 25% 39% 57% 68% 78% 2,001- -5,000 PLN 5,001- -10,000 PLN 10,001- -15,000 PLN more than 15,001 PLN less than 2.000 PLN STRUCTURE OF THE CUSTOMERS OF FURNITURE INDUSTRY BY NET HOUSEHOLD INCOME (PLN) PERCENTAGE OF HOUSEHOLDS PURCHASING FURNITURE BY INCOME GROUPS (PLN)